Keep your best customers coming back for more

By Kath Harlow | November 16, 2020

This blog is a follow up to How to get your perfect customers on board What does it cost for you to get a new customer? It’s ten times more expensive to find a new customer than it is to retain an existing one. Your customers already know what you offer, how you deliver it,…

Warm up your new website

Five ways to warm up your new website

By Kath Harlow | November 10, 2020

You’ve got a lovely shiny new website and all is right with the world. You might think it’s time to sit back, relax and wait for the enquiries to come but that couldn’t be further from the truth! The reality is that your web designer has done a fantastic job building a shop front for…

How to get your perfect customers on board

By Kath Harlow | May 24, 2019

I broadly divide my marketing strategies into retention and growth. This blog focuses on growth, or how to get your perfect customers on board. Retention Your best customers are your existing ones who should be nurtured with a retention campaign to keep them coming back for more. Growth However, you should also constantly be topping…

Five ways to spice up your marketing

By Kath Harlow | December 10, 2018

Sometimes life gets in the way of a good marketing plan. It happens to us all, but if your marketing isn’t up to date, you’re missing out on potential business. These are are top five ways to spice up your marketing! Are you on top of your game? Would you feel ‘on top of your…

Five ways to boost your profits with outsourced marketing

By Kath Harlow | December 10, 2018

Business owners – we’re talking to you! Any business coach will tell you in the first five minutes that to grow your business, make your time more efficient and increase your profits, you should outsource the things that aren’t in your core skill set. Business coaches see time and again how much time can be…

Five ways to avoid common marketing mistakes

By Kath Harlow | December 10, 2018

Here are five common marketing mistakes that small businesses make and with a bit of planning you can avoid: Mistake 1: Ignoring your previous customers. Your past customers are a great source of information! Get their feedback on what can be improved, find out if they’re likely to buy again or recommend you to friends.…

Five ways to supercharge your blog sharing

By Kath Harlow | December 10, 2018

Getting your content out to as many places as possible helps to build your professional profile, drives traffic to your website and gives an opportunity to express how you approach your business. Here are some ideas to supercharge your blog sharing, to help marketing your business to new customers. Ready to push the boat out?…