Paid ads inspiration

Good examples of paid social media campaigns: Paid ads inspiration

By Kath Harlow | March 22, 2021

As part of our inspiration series, we interview five paid social media experts to have a look at their favourite campaigns and why they worked well. We consider these to be good examples of paid social media campaigns. We hope they inspire you with ideas for what you may want to achieve on your own…

Hotel and restaurant paid social ads

Why now is the best time to start advertising your hotel or restaurant

By Kath Harlow | February 17, 2021

February 2021 – While the hospitality industry is awaiting an announcement of opening dates that signal the end of lockdown, there are a multitude of reasons hotels and restaurants should start advertising earlier rather than later. Steal the march on your competitors You’ve done your planning, you’re ready to go as soon as the announcement…

Ten ways to grow your business with strategic Facebook and Instagram Advertising

By Kath Harlow | January 25, 2021

Strategic Facebook and Instagram advertising can take your business to a whole new level. Organic traffic has a great part to play in building engagement, customer loyalty and developing campaigns. If you really want to scale up, it’s time to take the leap into paid social media advertising! It takes a reasonable amount of budget,…

Keep your best customers coming back for more

By Kath Harlow | November 16, 2020

This blog is a follow up to How to get your perfect customers on board What does it cost for you to get a new customer? It’s ten times more expensive to find a new customer than it is to retain an existing one. Your customers already know what you offer, how you deliver it,…

Warm up your new website

Five ways to warm up your new website

By Kath Harlow | November 10, 2020

You’ve got a lovely shiny new website and all is right with the world. You might think it’s time to sit back, relax and wait for the enquiries to come but that couldn’t be further from the truth! The reality is that your web designer has done a fantastic job building a shop front for…

How to get your perfect customers on board

By Kath Harlow | May 24, 2019

I broadly divide my marketing strategies into retention and growth. This blog focuses on growth, or how to get your perfect customers on board. Retention Your best customers are your existing ones who should be nurtured with a retention campaign to keep them coming back for more. Growth However, you should also constantly be topping…

Five ways to spice up your marketing

By Kath Harlow | December 10, 2018

Sometimes life gets in the way of a good marketing plan. It happens to us all, but if your marketing isn’t up to date, you’re missing out on potential business. These are are my top five suggestions for how to spice up your marketing! Are you on top of your game? Would you feel ‘on…

Five ways to boost your profits with outsourced marketing

By Kath Harlow | December 10, 2018

No matter the size of your business, you can boost your profits with outsourced marketing in a few easy steps. Business owners – we’re talking to you! Any business coach will tell you in the first five minutes that to grow your business, make your time more efficient and increase your profits, you should outsource…

Five ways to avoid common marketing mistakes

By Kath Harlow | December 10, 2018

Here are five common marketing mistakes that small businesses make and with a bit of planning you can avoid: Mistake 1: Ignoring your previous customers. Your past customers are a great source of information! Get their feedback on what can be improved, find out if they’re likely to buy again or recommend you to friends.…

Five ways to supercharge your blog sharing

By Kath Harlow | December 10, 2018

Getting your content out to as many places as possible helps to build your professional profile, drives traffic to your website and gives an opportunity to express how you approach your business. Here are some ideas to supercharge your blog sharing, to help marketing your business to new customers. Ready to push the boat out?…