How to grow your customer base

By Kath Harlow | May 24, 2019

I broadly divide my marketing strategies into growth and retention. Your best customers are your existing ones who should be nurtured with a retention campaign to keep them coming back for more. However, you should also constantly be topping up your list of new customers. It’s 10 times more cost effective to invest your marketing…

Five ways to spice up your marketing

By Kath Harlow | December 10, 2018

Sometimes life gets in the way of a good marketing plan. It happens to us all, but if your marketing isn’t up to date, you’re missing out on potential business.   Would you feel ‘on top of your game’ if a potential client googled you to find outdated profile shots, blogs and a last Facebook…

Five ways to boost your profits with outsourced marketing

By Kath Harlow | December 10, 2018

Business owners – we’re talking to you! Any business coach will tell you in the first five minutes that to grow your business, make your time more efficient and increase your profits, you should outsource the things that aren’t in your core skill set. Business coaches see time and again how much time can be…

Five ways to avoid common marketing mistakes

By Kath Harlow | December 10, 2018

Here are five common marketing mistakes that small businesses make and with a bit of planning you can avoid: Mistake 1: Ignoring your previous customers. Your past customers are a great source of information! Get their feedback on what can be improved, find out if they’re likely to buy again or recommend you to friends.…

Five ways to supercharge your blog sharing

By Kath Harlow | December 10, 2018

Getting your content out to as many places as possible helps to build your professional profile, drives traffic to your website and gives an opportunity to express how you approach your business.   Here are a few other places you can share your content once you’re ready to push the boat out a little further!…